Identify what the evidence actually tested
Separate evidence about a chemical constituent, a supplier's commercial ingredient, an experimental formula and a marketed finished product. Differences in grade, concentration, vehicle and use conditions can change the relevance of a result.
Build the claim from the finished product
Use ingredient evidence to define a plausible mechanism or screening direction, then select suitable stability, instrumental, clinical, consumer or other testing for the intended claim. Regulatory and advertising review should be completed for each target market.
Buyer and formulator checklist
- Evidence subject
- Ingredient grade and concentration
- Formula vehicle
- Test method and endpoint
- Target population
- Claim wording
- Destination market
- Finished-product substantiation